Applying AI to CRM – Opportunities, challenges and effective implementation roadmap
Integrating AI into CRM systems is transforming how businesses automate sales, analyze customer behavior, and deliver personalized experiences. Yet, challenges such as cost, data quality, and workforce readiness remain. This article explores the opportunities, key challenges, and a practical roadmap for successful AI–CRM implementation — featuring insights and solutions from Sota Solutions to help enterprises maximize performance and customer satisfaction.