This article will provide useful tips to help you optimize your Email Marketing campaign, increasing the likelihood that your emails always land in your customers' inboxes.
1. Use a reasonable domain name.
To ensure your email marketing does not end up in the spam folder, focus on building and maintaining a reputable domain reputation. Avoid using domains that have a history of sending unwanted emails, as well as unprofessional email addresses or those from free providers. Instead, use a business email with the company's domain. Absolutely do not send bulk emails to recipients who have not consented, and always encourage recipients to interact with your email to maintain a high open and positive response rate. Specifically:
- Ensure the email is not left blank or has a strange name: Email addresses sent from invalid addresses or with unclear names (e.g., spammer123@gmail.com or admin@domain.com) may be considered untrustworthy by email systems. Email service providers will be wary of unprofessional addresses, which increases the risk of being sent to the SPAM folder.
- Domain authentication SPF, DKIM, DMARC: These protocols help verify that the email is sent from a legitimate source and has the authority to send emails on behalf of your domain. If these protocols are not set up, your email may be marked as SPAM due to lack of authentication or considered spoofed.
2. Request the email recipient (Opt-in)
Opt-in is the process that requires recipients to actively agree to receive marketing emails from you before you send the email. One of the popular methods is Double Opt-in, where the recipient not only subscribes to receive emails but also has to confirm again through a verification email. This process brings many benefits:
- Ensure legality and regulatory compliance: Regulations such as GDPR or CAN-SPAM require businesses to obtain clear consent from recipients before sending marketing emails to avoid legal violations.
- Increase engagement rates: When recipients have actively subscribed and confirmed, they are more likely to open and interact with the email because they are interested in the information you provide.
- Protecting your business from SPAM: Opt-in helps reduce the risk of recipients reporting your email as SPAM, thereby maintaining your reputation and increasing the effectiveness of your email marketing campaign.
3. The sender's information is clear and transparent.
In addition, to ensure an effective email marketing campaign that is not marked as SPAM, it is very important to provide clear information about the sender and the reason for sending:
- Transparent information about the sender: The recipient needs to clearly identify who the email sender is. Using a professional email address (e.g., info@companyname.com) instead of free email addresses helps build trust. Additionally, it is advisable to use a recognizable sender name such as "Marketing Team - ABC Company" instead of just "admin" or "no-reply".
- Clearly introduce the purpose of the campaign: The recipient needs to know why they are receiving an email from you. For example, you can clearly state that the purpose of the email is to inform about a promotion or to update on new product information. This helps reduce skepticism and increases the likelihood of the recipient opening and interacting with the email.
- Transparency about the rights and choices of the recipients: Ensure that recipients know they have the right to unsubscribe from emails at any time and that their information is kept confidential.
4. Professional email marketing form
To avoid your email marketing being sent to the spam folder, it is very important to design and implement your email marketing campaign professionally and reasonably.
- Balance the ratio of images and text in the email, avoiding too many images and too little text. Spam filters can identify emails with too many images and little text content as spam, avoiding the practice of sending emails that contain only images.
- Use a reasonable text format: Ensure your email is easy to read, with an appropriate font, and avoid using strange characters or too many colors that can be distracting.
- Avoid attaching large or unknown files: Unclear or unusual file attachments (such as .exe, .zip, etc.) can cause the email to be suspected of containing malware and are likely to be marked as spam.
- Provide valid and unambiguous links: Ensure that all links in the email lead to legitimate websites, avoiding shortened or obscure links.
- Provide an easy unsubscribe option for recipients.
5. Quality email marketing content
To avoid your marketing emails being marked as spam, the content of the email needs to be designed carefully and professionally. Here are the important content principles to help ensure your email does not end up in the spam folder:
- Avoid using overly promotional language that feels "spammy". Some words like "free," "buy now," "special promotion," "can't miss" can easily cause your email to be marked as spam. Especially if they appear too often in the subject line and content of the email.
- Use professional and clear language, avoid excessive use of exclamation marks and capital letters.
- The email subject line needs to be honest and accurately reflect the content.
- You should personalize the email content. The email filter will understand that you are sending it to the right person, while also using polite language.
- You should not insert clickbait, spam, or deceptive keywords into the title and content.
- The footer of the email contains brief information about the business, address, and contact details.
- The subject and content of the email must not be exactly the same.
6. How to send marketing emails
When the content and format of your email marketing are fine, you need to pay attention to some principles for sending email marketing to avoid being put on the spam list:
- Check the open and engagement rates of the email: Monitor email metrics to know the open and interaction rates, which helps assess reliability and improve future campaigns.
- Send emails on a reasonable schedule: Do not send too many emails in a short period of time, avoid bothering the recipient.
- Limit sending to multiple recipients within the same company (the company's email firewall will consider it a spam attack).
- Send test emails to different email addresses before sending in bulk, then check and adjust the emails to ensure they don't go into the Spam box.
7. Conclusion
In an Email Marketing strategy, ensuring that emails do not end up in the SPAM folder is a crucial factor determining the success of the campaign. By adhering to basic principles such as using valid email addresses, obtaining consent from recipients, providing transparent information, and creating valuable content, you can minimize the risk of your emails being marked as SPAM. In addition, continuously monitoring and optimizing the campaign also helps enhance customer engagement effectiveness. Always remember that a successful email campaign not only relies on reaching the right people but also on building trust and reliability from the recipients. Contact us for consultation and to receive free materials on the latest technological solutions.