What do freight forwarding businesses need to invest in sustainable transportation?

The transportation sector currently accounts for a significant proportion of global greenhouse gas emissions. This poses a significant challenge for logistics businesses in finding sustainable solutions.
January 3, 2025 by
Yen The

According to the International Transport Forum, freight transport accounts for about 7% of global CO2 emissions—a figure expected to soar by 2050 if nothing changes. As businesses in the supply chain and freight forwarding, this is a significant challenge. To meet the urgent needs of society and ensure sustainable development, logistics companies need to proactively change and invest in new technologies and solutions.

In this article, let us list the solutions that logistics companies need to invest in to lead the trend of sustainable transportation.

1. Environmentally friendly vehicles: The foundation of sustainable transportation



One of the most practical and effective steps to build a green logistics system is to convert the fleet to environmentally friendly vehicles. Electric trucks, with increasingly advanced technology, not only meet the demand for medium and long-term freight transportation but are also completely emission-free. The 'big players' in the logistics industry, such as DHL and UPS, have taken the lead in adopting electric vehicles, proving that this is a completely viable solution for both large and small businesses.

However, the transition to electric vehicles is not just about buying cars. It requires close cooperation with manufacturers, investment in charging infrastructure, and more importantly, raising customer awareness of the long-term economic and environmental benefits that this solution brings.

2. Optimize the route: Simultaneously reduce costs and emissions



Did you know that by simply optimizing transportation routes, logistics companies can save up to 30% on fuel consumption and significantly reduce environmental pollution emissions? Smart route planning is not only a useful tool but also an optimal solution for logistics companies to minimize their carbon footprint.

Advanced logistics software, supported by artificial intelligence and machine learning, has brought about a revolution in the transportation industry. These tools have the ability to analyze a large amount of data, from real-time traffic conditions, weather conditions, to the fuel consumption efficiency of each vehicle, in order to provide the most optimal route plans. Imagine, just by reducing 10 minutes of idle time for each truck in a large fleet, we can save thousands of liters of fuel each year.

However, optimizing routes is not simply a matter of technology. To achieve the highest efficiency, businesses need to closely coordinate with customers and transportation companies. Adjusting delivery schedules to avoid peak hours and investing in training programs to enhance fuel-efficient driving skills for the driver team are also crucial factors that cannot be overlooked.

3. Investing in smart management technology for sustainable transportation



Digital technology is reshaping the future of the logistics industry, especially in the context of the increasing demand for sustainable transportation. By leveraging advanced digital tools, logistics businesses can optimize operational efficiency, minimize environmental impact, and build more transparent supply chains.

For example, blockchain technology can enhance transparency in the supply chain by tracking the carbon emissions of every shipment. IoT-enabled sensors can monitor vehicle fuel consumption, allowing companies to identify inefficiencies and take corrective actions. Meanwhile, cloud-based logistics platforms can centralize data, making it easier to monitor and optimize end-to-end operations.

Another notable example is the use of digital twins - virtual replicas of the physical supply chain. These tools allow logistics managers to simulate various scenarios, from optimizing packaging to assessing the impact of alternative transportation methods, without wasting resources. Digitalization is not just about flashy tools; it's about making smarter decisions based on data that aligns with sustainable development goals.

Notably, artificial intelligence (AI) is revolutionizing the transportation industry. Thanks to its ability to analyze big data and machine learning, AI helps optimize many aspects of transportation such as demand forecasting, route planning, asset management, and fraud detection. When combined with management systems such as ERP and TMS, AI also helps automate processes, increase operational efficiency, and reduce costs. Thanks to this, the transportation industry becomes smarter, more sustainable, and better meets market demands.

Read more: AI application optimizes cargo transportation in logistics companies.
Read more: 5 Tips for Choosing ERP Software in Logistics Industry

4. The trend of green transportation - green logistics



Sustainability is not only good for the planet but also good for business. For freight forwarding companies, offering green logistics solutions can become a unique selling proposition. (USP). Customers, especially those in industries with strict environmental regulations, are actively seeking partners who can help them achieve their sustainable development goals. Offering carbon-neutral shipping options or demonstrating significant emission reductions can be a decisive factor in securing new contracts.

Furthermore, governments around the world are offering incentives for sustainable transport initiatives. Tax credits, subsidies, and grants for adopting green technology can offset the initial costs when transitioning to environmentally friendly operations.

5. Cooperate and develop for a green future



To build a green transportation future, no logistics company can act alone. Collaboration is the key to addressing sustainability challenges. Freight forwarding companies need to proactively connect with partners in the supply chain, from carriers and logistics service providers to end customers.

Together, we can participate in global initiatives such as the Global Logistics Emissions Council (GLEC) to share experiences, learn best practices, and set common goals. In addition, investing in carbon offset projects is also an effective solution to mitigate negative environmental impacts.

At the same time, collaborating with research organizations will open up new opportunities to apply advanced technologies and seek more innovative and effective solutions. At the same time, logistics companies also need to actively participate in policy advocacy activities to promote the development of sustainable transport infrastructure.

Finally, education plays an extremely important role. Organizing training programs, workshops, or online sharing sessions not only helps raise employee awareness but also creates a community of customers working together for a cleaner and greener environment.

6. The future of the company in the field of freight transportation



The path to transitioning to sustainable transportation is not strewn with roses. Electric vehicles and those running on biofuels, while environmentally friendly, have high initial investment costs. Optimizing routes requires significant investment in technology and digital transformation, which can be a major challenge, especially for small and medium-sized enterprises. However, the benefits of investing in sustainable transportation are immense, far outweighing the initial costs.

By proactively transitioning to the use of environmentally friendly transportation vehicles, optimizing transportation routes through modern technological solutions, and making the most of digital tools, logistics companies not only contribute to reducing negative environmental impacts but also enhance business operational efficiency. Each green shipment we undertake is an important step towards a more sustainable future.

7. Conclusion

To lead the trend of sustainable transportation, freight forwarding companies need to continuously innovate and invest in green solutions. Building close cooperative relationships, raising awareness, and participating in global initiatives will help businesses overcome challenges and seize new opportunities. Let's join hands to build a greener, more sustainable, and more efficient future for transportation.