Odoo 19 has officially launched with a series of groundbreaking upgrades, marking a strong advancement for the world's most popular open-source ERP platform. Beyond just improving the interface and processing speed, this version is particularly notable for integrating AI across almost all modules, helping businesses automate processes, increase productivity, and make smarter decisions.
Furthermore, Odoo 19 also introduces several entirely new applications such as ESG & Equity, making it easier for businesses to track sustainability and manage company shares. Key modules like Website, eCommerce, POS, Inventory, Manufacturing, and CRM have all been significantly optimized, providing a smoother and more user-friendly experience. However, to fully experience the improvements of this new version, you will need Odoo Enterprise access, as the Community edition will not have access to all of these newly released features.
This article will help you explore in detail the most prominent features in Odoo 19, analyze the practical benefits for businesses, and explain why this version is considered a major breakthrough in the digital transformation journey.
1. AI deeply integrated across all modules

Unlike previous versions, Odoo 19 stands out with a higher level of completeness thanks to AI. No longer limited to a few isolated features, AI is now incorporated into almost all crucial modules such as CRM, Sales, Marketing, Accounting, Documents, Inventory, and even Website. This significantly helps businesses reduce manual operations and make more accurate decisions. Some important features with AI integration include:
- AI Writer: Suggests product descriptions, creates marketing emails, writes newsletters, blogs, and drafts content for websites and e-commerce.
- AI-OCR: Automatically reads and processes documents.
- AI in CRM: Suggests workflows and provides suggestions, automatically fills out forms, etc.
- AI Summary in VOIP: Summarizes customer requests during live calls and updates them on the CRM.
2. AI assistant – The intelligent helper right within the system

Notably, upon exploring the AI features in Odoo 19, the AI Assistant stands out as a central virtual helper operating across the entire system. This is considered a crucial step, helping Odoo transition from the role of a "management software" to a "decision-support platform." The AI Assistant doesn't just answer questions; it acts on your behalf, saving time and eliminating repetitive tasks.
- Context-Aware Question Answering – Understands Right, Responds Fast: The AI Assistant can read, analyze, and respond based on all enterprise data present in the system. For instance, you can ask, "What is the Sales team's revenue this week?" and the AI can retrieve data from Sales & CRM to suggest the accurate figure.
- Generate Documents, Emails, and Content with a Single Command: The AI Assistant can draft quotes, product descriptions, customer response emails, and more. This is extremely useful for Sales, Marketing, and HR, as well as internal business operations.
- Automate Operations – Execute Actions within the System: Create new tasks in Project, assign work to employees, update the status of orders in Inventory or Manufacturing.
- Support Data Analysis and Decision Making: The AI Assistant can read data on sales trends, fast/slow-moving products, or predict inventory levels, cross-reference invoices and payables, etc. There's no need to access multiple menus; the AI Assistant processes this conversationally—like having a built-in data analyst in the system.
- Support User Training – Understand How to Use Odoo: The AI Assistant explains how to use features and guides you through the steps to execute them. With a simple command, you can save significant time on processing and learning usage procedures.
- Deep Integration Across the Entire System – Usable in Every Module: Whether you are in Sales, Accounting, HR, Projects, or Inventory, simply open the AI Assistant to perform actions immediately. No need to switch screens or search for complex menus.
3. ESG & Equity - sustainable management tools for businesses

Amidst the global trend in corporate governance, where sustainability, transparency, and social responsibility (ESG) are becoming mandatory standards, especially for manufacturing, logistics, finance companies, and businesses targeting international markets. Odoo 19 is launching two completely new applications: ESG & Equity.
ESG - a sustainable data tracking system integrated into ERP
Odoo 19 supports businesses in recording and analyzing sustainability indicators:
- Environmental (E) such as electricity consumption in offices and warehouses, $\text{CO}_2$ emissions from logistics and manufacturing processes, etc.
- Social (S) such as employee training hours, integrated welfare regimes, and working conditions.
- Governance (G) including transparent approval processes, compliance with business policies, risk management, and tracking internal governance KPIs.
All data is presented visually via a dashboard, automatically collected from other modules, and applied according to standardized ESG reporting templates, helping leadership quickly assess the company's sustainability status.
Equity application - easy and transparent share anagement
Alongside ESG, Odoo 19 is introducing Equity, an application that helps businesses:
- Track shares by individual stockholder.
- Manage the stock issuance process.
- Monitor transfers, gifts, and buybacks.
- Maintain a history of shares over time.
- Automatically calculate ownership percentage and voting rights.
Tasks previously handled using Excel or separate software can now be performed directly within the ERP, increasing transparency and reducing the risk of errors.
5. POS upgrade - smoother, smarter

In Odoo 19, the Point of Sale (POS) module has been significantly upgraded, focusing on User Experience (UI/UX) and smart sales support. This is especially important for businesses in retail, F&B, chain stores, etc., where every second at the checkout counter affects the customer experience.
Dark mode: dark interface, eye-friendly, and store ambiance-conscious
- Easier visibility in low-light environments: Highly suitable for cafes, restaurants, bars, or fashion stores with decorative lighting.
- Reduces eye strain for staff who have to look at the screen continuously for many hours.
- Creates a modern, more professional feel in the checkout area.
- Staff can quickly switch between light and dark modes, depending on the environment and preference, without affecting data or operations.
Faster operations through improved UI/UX
Odoo 19 optimizes the POS interface to be less click-intensive – intuitive – and enables extremely fast operations with a clear layout, larger and easier-to-tap function buttons, and a reduction in unnecessary pop-ups and screens, helping staff avoid feeling overwhelmed during peak hours.
Ready-made templates for retail & restaurants
Instead of having to set up everything from scratch, Odoo 19 provides pre-built POS configurations/templates.
Smart product combo suggestions – increase basket value
Based on existing combos, Odoo suggests additional products and money-saving bundles, helping to increase the Average Order Value (AOV).
5. Inventory & manufacturing upgrade

One of the significant modules receiving an upgrade is Inventory and Manufacturing, focusing on data accuracy, flexibility in units of measure, and optimization of operational processes. These are crucial improvements for businesses in manufacturing, distribution, retail, or logistics industries that demand precise warehouse and production management down to the smallest detail.
- More Flexible Packaging & Unit of Measure Management: Better suited to the practical needs of each industry.
- Clear and Compliant Lot/Serial Tracking (Lot/Serial Tracking): Odoo 19 optimizes the experience with Lot and Serial management, featuring a new, more intuitive LOT/SERIAL interface, enhanced Traceability, and better handling of Expiration dates.
- Smoother Manufacturing Processes – reducing operational time and errors: This module improvement provides a unified production flow, including a Work Orders dashboard, support for multiple routes, and optimized raw material management, among other features.
6. Accounting upgrade

The Accounting module in Odoo 19 has been improved to simplify processes, reduce manual data entry, and increase accuracy in financial reporting. Key highlights include:
- Faster Bank Reconciliation
- Smarter Accounting AI OCR
- Clearer Tax & Financial Reports
- Automated Accounts Payable/Receivable & Payment Management
- Deep Integration with Sales, Purchase, and Inventory
Thanks to these enhancements, the Accounting department can more easily handle financial reporting and conduct faster bank reconciliation.
7. Website & e-commerce: more modern, more flexible, optimized for multi-variant sales

In Odoo 19, the Website and eCommerce modules have been significantly upgraded to deliver a smoother online sales experience, easier website design, and better SEO optimization. These are essential improvements as businesses seek to build strong, flexible, and diverse product variant online sales channels.
- Streamlined Interface – Easy to view, easy to operate
- New Building Blocks – Easy drag-and-drop website construction
- SEO Ready – Optimized for better Google ranking
- "Click & Collect" feature (Buy online – pick up in-store)
- Product Preview (View multiple product samples)
- Display of variants, packaging, & units of measure
- Complete e-commerce experience, from product viewing to checkout
The resulting benefits for businesses are that new users find it easy to adapt, work processing time is reduced by 20–40%, and managers can quickly review reports and grasp the situation, leading to a smoother, more unified overall experience.
8. Conclusion
The improvements in Odoo 19 clearly demonstrate a powerful transformation for this ERP platform: from a traditional operational management tool to an intelligent, automated, and sustainable system. The deep integration of AI into every module, the streamlined interface, optimized processes, and the introduction of new applications like ESG and Equity confirm that Odoo 19 is not just updating features, but is demonstrating a clear vision for building a unified ERP ecosystem, where all departments are closely connected, data is synchronized in real-time, and AI becomes the "right hand" for users. This is an opportunity for Vietnamese businesses, especially in the fields of logistics, manufacturing, trade, and services, to upgrade their operations to international standards, catch up with the Digital Transformation 5.0 trend, and embrace Sustainable Management (ESG).